They really think outside the box.

Not long ago, children would use cereal boxes to build imaginary cardboard worlds or play scrabble games. Now, these boxes have the function of spying gadgets in children's movies.

The General Mills brand has launched three limited edition Reese's Puffs cereal boxes that can be used to make music through a new web-based augmented reality application. The only equipment needed to make delicious beats-or we can say the ingredients-are boxes, cereals, and apps. Creators can use Crunchy Drum Machine, Creamy Lead Synth and Chocolatey Bass Synth to make beats.

Josh Fell, partner and chief creative officer of Anomaly LA, said in a statement: "As a kid, I was obsessed with reading the back of cereal boxes." "Word search? Search. Maze? Solved. Over and over again." We Realize that our box can be more than that. It can be a peanut butter, chocolate-colored canvas, and it can be creative. Not a joking idea. Legal musical expression. Interesting. I can't wait to see what people can get out of it. "

Reese's Puffs launched a new campaign to turn their cereal box into an AR application-driven synthesizer. 

Reese's Puff Cereal/Abnormal

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It doesn't stop there-after the popular collaborations with Lil Yachty and Travis Scott, Reese's seems to be incorporating the knife into their musical endeavors. Believe it or not, the brand will soon release a real synthesizer for musicians called "RP-PRO".

These interesting devices will even be designed to look like the brand's food. The knobs and buttons will mimic Reese's mini peanut butter cups and puffs, and they include dusty finishes that mimic the appearance of the famous chocolate.

Learn more about the new synthesizer here.

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