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Georgina Treviño knows that when it comes to fine art, jewelry is not the first medium most people think of.

"Jewelry is usually considered just jewelry. Jewelry or anything else you wear every day," Trevigno said in her Little Italy studio. "I think it is slowly being recognized as art, especially when it comes to larger institutions. It should be seen as a painting, but of course, it is not."

As someone who has worked in various art forms for many years, Treviño directly understands the meticulous nature of jewelry design.

"For me, this is a small sculpture, a jewellery made by me," Treviño said. "I have been a painter and sculpture. I want to do it again, but I want to do it in the language of jewelry."

Taking a quick look at some of the names Georgina Treviño Contemporary Jewelry has worn, it is not difficult to see that she may be one of the most successful artists in San Diego. Music artists such as Doja Cat, Rosalía, Lizzo and even Lady Gaga once wore works designed by Treviño. She also collaborated with big companies such as Nike, Fenty and Playboy. But what is the most important thing to her?

"The bad bunny wore my things and I almost cried," Trevigno said, referring to the hats and earrings she designed for Puerto Rican rappers and singers. He obviously liked her golden flame earrings with the title of one of his songs ("Yo Perreo Sola") printed on them, so much so that he took them home after shooting the music video.

Like Bad Bunny's work, Treviño collaborates with many stylists, directors and other artists to shoot photos and videos. If she doesn't have something ready-made, Treviño will quickly design something, that is, to use her words, "I don't sleep."

"This is a challenge for me. It's almost like going back to school," said Trevinho, who graduated from the Jewelry and Metalworking Program at San Diego State University. "The cool thing is that they trust me. They will send me what they need or mood boards and tell me to make what I want."

However, she said that jewellery games can be tricky, because sometimes she designs something for stylists but does not appear in the finished product.

"A lot of the time I design or send works, they don't even wear them, because stylists have a lot of shooting options," Treviño said. "I know Beyoncé is wearing my stuff, but it will never come out. But, I am honored that they lend a hand, I just thought,'Well, maybe next time.'"

This humility extends to Trevigno's work, but only to one point. Camp and fashion, satire and iconic equal parts, Treviño's design is easy to see on the red carpet or the red light district of the city. With her exchange-satisfaction-meet-swag design, she effortlessly blends custom high-end design jewelry with street shrewd irony.

For example, she can wear a pair of ordinary hoop earrings and add a shiny low-waist ornament and tassels studded with gems. In Bad Bunny's case, she used zirconia tape and flame tassels to design an ordinary-looking bucket and cowboy hat. The result is that the accessories in the accessories look dazzling and enviable.

"The current stuff is more inspired by pop culture. Very honest work, but also ironic," Treviño said. "I am very inspired by the mass production of things, what happened on the street, and the stickiness of things. My idea is that I want to incorporate these pop culture elements into my jewelry and give them another chance."

Treviño sees her dual-national upbringing as the main influence on her jewelry. Born in San Diego and raised mainly in Tijuana-she has dual citizenship-she attended Otay Ranch High School before going to SDSU, where she first majored in painting. She often takes breaks between semesters at SDSU and travels to places such as Italy and Mexico City.

"I have always liked fashion and its art, but I went to Europe and I found this metal wire ring in a market, and I thought,'Oh, I can do this,'" Treviño recalled. "When I was introduced to SDSU's metal project, I realized that I could use jewelry as a career."

In 2010, Trevigno went to Mexico City to live for a year. There, she participated in a studio and established a small studio to create her own works. She held her first jewelry exhibition there and said that this experience helped her establish lifelong connections, which are now paying off.

Treviño returned to San Diego to complete her university studies, graduated in 2014, and decided to “dedicate herself to the jewelry brand she founded in Mexico City”. She started in a small studio space in Barrio Logan, and eventually moved to a separate space in Little Italy, and has never stopped since. She admits that living in places like Los Angeles or Mexico City may ultimately be better for her brand, but staying in San Diego is because it is close to the border and because it “grounds” her.

"I think living in San Diego, I live in the best place of the two worlds," Treviño said. "I go to Tijuana once a week. I'm two hours away from Los Angeles. If I need to go to Mexico City, I can fly directly from Tijuana."

Although many artists have had a difficult year due to the ongoing COVID-19 pandemic, Trevinho used her isolation time to unleash his creativity. She started the "COVID-19 Collaboration" series, virtual collaborations with international artists to produce customized works.

"It helps them, but as a challenge of working in other media, it also helps me," Trevigno said. "These are artists from all over the world. Sometimes I don’t know them, I just meet them, so it’s nice to officially meet people you like to work. They may have 100 followers or thousands of them. It’s just because of me. Appreciate their work and see how to add jewelry to their work."

Treviño also designed a custom brooch at this time for auction to support Black Lives Matter. This work looked like a star of the sheriff and was eventually acquired by the New York City Museum of Art and Design and added to its permanent collection.

This year, Treviño said that she wanted to reconnect with the roots of her painting and hope to increase her output. She also wants to realize her dream of opening a jewelry showroom in Mexico City.

"It's not mass-produced, but something that can be bought in the store," said Treviño, who recently completed a custom tank design for the Cerveceria Insurgente brewery in Tijuana.

Nevertheless, no matter how old she is or how many celebrities end up wearing her designs, Treviño, like any visual artist, just wants to continue to perfect her craft.

"I'm still growing and learning," she said. "I'm still very humble. I think I'm getting there slowly."

Fun fact: In the early days of the COVID-19 pandemic, Treviño used her skills to design a series of customized masks and hand sanitizer bottles with accessories.

Combs is a freelance writer.

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